Battle for Promicin (and Viewership): Why Does No One Talk About "The 4400"?

I'm going to get something off my chest here, something that's bothered me for a long time now. I'm hoping that you, gentle readers, might be able to answer this question that's plagued me for a while now.

Why does no one seem to talk about The 4400?

There. I've said it. Sure, the series is watched by a rather devoted coterie of followers but it never gets the mainstream press in a way that, say, Battlestar Galactica or Heroes does. What is it about this little series that the press--and the viewing public--don't seem to embrace?

For those of you not in the know, USA recently launched the fourth season of this superlative sci fi drama, which poses questions of morality each week as it tracks the fates of 4400 abductees who return to their lives blessed (or cursed) with extraordinary abilities, the NTAC agents assigned to protect and investigate these people, and the baseline humans who have begun injecting themselves with a substance called promicin, which grants them 4400 abilities (or kills them instantaneously).

So my question to you, my readers, is this: why do you like/dislike The 4400 and why do you think that it doesn't seem to get much mention in press, online or otherwise?

(And for the devoted viewers out there: just what ability will Diana's sister April manifest? And how could that be tied into the title for next week's episode of The 4400, "The Truth and Nothing But the Truth"? Hmmm...)