The Adventure of a Lifetime Awaits You: New "Lost" Viral Campaign Begins

Anxious for Season Four of Lost to begin in just a few short weeks? ABC has a tasty snack to tide you over before the main event begins on January 31st in the form of a new, immersive viral campaign.

The network has launched a series of viral sites, including FlyOceanicAir.com and Find815.com, which comprise an investigative game, complete with interactive elements, video, and a storyline involving Sam Thomas, an Oceanic IT tech and the boyfriend of one of the Oceanic Flight 815's flight attendants, who refuses to give up hope that girlfriend Sonya is alive.

Chapter One is up now and involves a strange email that Sam receives with a photo of Sonya from an unknown sender. Just what is wrong with that photo of Sonya and what other clues are lurking about the fates of our survivors?

Me, I'm already hooked... Get cracking, guys.

Lost returns January 31st at 9 pm on ABC.