Ever Wonder What the Hell Went Wrong with NBC's "Coupling"?

I loved the UK Coupling. Still do. Everything about the series, from co-creator Steven Moffat (who's been popping up with more than a few Doctor Who writing credits to his name lately), was absolutely brilliant, from the hysterical and taut writing to the memorable characters. I own the DVDs and have watched them repeatedly.

So what exactly went wrong with the US adaptation of Coupling, which aired on NBC back in 2003 and never became the Friends-sized hit Jeff Zucker and NBC hoped it would?

TV Week's James Hibberd has the story, from Moffat's own mouth. It's only a paragraph but it's blunt and to the point.

My favorite bit: "If you really want a job to work, don’t get Jeff Zucker’s team to come help you because they’re not funny."

Touché, Steven, touché.