Bakexit: "The Great British Bake-Off" Heads to C4
It's a real shame that The Great British Bake-Off will now be commercialized. I only hope Love Productions locks down Sue, Mel, Mary, and Paul as soon as possible in order to make the transition to C4 as painless as possible. The Great British Bake-Off has proven to be magical, both in its innate appeal and its ratings, and I know that fans will ultimately follow it to whatever channel broadcasts it. But the insertion of ad breaks concerns me, as part of the charm is that it's a single, uncut hour of baking and personalities and life in the Bake-Off tent. It's just unfortunate that a BBC was unable to make a deal that placed an appropriate financial value on GBBO, because Auntie makes the most sense for this remarkable program. However, I look forward to more GBBO in the future.