CW's "90210" Premiere to Be Screener-Less for Press

Everyone is all abuzz about the fact that the CW and studio CBS Paramount Television have opted to not send out press screeners of the new fall drama 90210, which launches September 2nd.

Like many of my entertainment writer brethren, I too was puzzled by the email I received yesterday from a CW publicist which read:

"The CW and our studio partner CBS Paramount Network Television have made the strategic marketing decision not to screen 90210 for any media in advance of its premiere. We're not hiding anything . . . simply keeping a lid on 90210 until 9.02, riding the curiosity and anticipation into premiere night, and letting all our constituents see it at the same time."

While this move may be a "strategic marketing decision" designed to amp up anticipation for the Beverly Hills 90210 update, it's a risk that could easily backfire as many are now just assuming that the decision is based on the fact that the launch itself is a dud. (Studios oftentimes don't screen feature films in advance for critics when they know it will be harshly reviewed and don't want to harm opening weekend figures.)

Personally, I fall into the latter camp... if this were the very best series that the CW had ever made, the network and the studio would want every critic, entertainment writer, and blogger to be shouting from the rooftops about it.

Curious.

Channel Surfing: "Amazing Race" Teams Revealed, "Office" Manager Signs Deal, and More

Good morning and welcome to your morning television briefing.

Universal Media Studios has signed The Office writer/producer Michael Schur to a hefty seven-figure overall deal, under which he will create, develop, and executive produce comedy series for the studio. The newly minted deal includes Schur's writing/producing services on the untitled comedy that he and Greg Daniels are developing for Amy Poehler; he'll serve as co-creator/executive producer on the pilot, set to shoot in January (after the birth of Poehler's baby in October), alongside Daniels. Four writers so far have been hired on the untitled Poehler comedy (which will also star Aziz Ansari), which seems to have neither a title nor an available concept. Schur, meanwhile, will continue to write occasionally on The Office and could appear on-screen again as Dwight's cousin Mose. (Variety)

CBS has revealed its lineup of sixteen contestants for the thirteenth edition of reality series The Amazing Race, which kicks off on September 28th. Among the players competing for the million-dollar prize and the approval of host Phil Keoghan are a pair of married beekeepers, geeky best friends (one is the treasurer of Comic-Con), fraternity brothers, a former Dallas Cowboys cheerleader and her actor brother, an ex-NFL player and his estranged wife, recent divorcees, and Southern belles. Starting in Los Angeles, look for the teams to make pit stops in Brazil, Bolivia, Russia, India, and Kazakhstan. (Associated Press)

Holy stunt casting, Batman! Fred Willard (Back to You) and Kerri Kenney (Reno 911!) will guest star in a November episode of ABC's Pushing Daisies. Willard is set to play the Great Hermann, a famous illusionist who gets murdered, while Kenney will play his assistant Alexandria. Elsewhere, Orlando Jones will join the cast of CBS' Rules of Engagement in a recurring role as Brad, a new neighbor for Jeff (Patrick Warburton). And look for Elizabeth Banks and Scott Foley to make return trips to Scrubs. (Entertainment Weekly's Ausiello Files)

Courtney B. Vance has joined the cast of NBC's ER, entering its fifteenth season this fall, and will appear in as Russell Banfield in a multiple-episode story arc opposite real-life wife Angela Bassett. Casting marks first time that Vance and Bassett have appeared on-screen together.

Gina McKee (Atonement) and Jeremy Northam (The Tudors) have been cast in Fiona's Story, a one-off drama for BBC One about a year in the life of a woman who tries to keep her family together after her husband is accused of downloading images of child sexual abuse from the Internet. Drama also stars Jimi Mistry, Claire Bloom, Nicholas Farrell, and Amanda Root. (BBC)

Stay tuned.

What's On Tonight

8 pm: NCIS (CBS); Summer Olympics (NBC); Beauty & the Geek (CW); Wipeout (ABC); House (FOX)

9 pm: Big Brother 10 (CBS); Reaper (CW); Wanna Bet (ABC); Terminator: The Sarah Connor Chronicles (FOX)

10 pm: Without a Trace (CBS); Primetime: Medical Mysteries (ABC)

What I'll Be Watching

8-10 pm: Britcoms on BBC America.

I don't know about you but by Tuesday night, I'm usually in need of some comedy in my life. Why not stick around on Tuesday nights for BBC America's new comedy lineup, consisting of classic episodes of Coupling, new comedy Not Going Out, and Absolutely Fabulous?

10 pm: Million Dollar Listing on Bravo.

I can't look away, no matter how hard I try...

Brenda Who?: Doherty in Talks for "90210" Spinoff

Shannen Doherty is in talks with CBS Paramount and the CW to reprise her role as Brenda Walsh on the updated 90210 spinoff series launching this fall.

Doherty's lack of reluctance to join the cast comes as a bit of a surprise, given her well-publicized fallout with executive producer Aaron Spelling back in the day (and her subsequent firing) and the allegedly , um, chilly relations between her and fellow 90210 alum Jennie Garth, who--along with Tori Spelling--has been cast in the spinoff.

Personally, I think bringing back all of the former characters from the mothership seems slightly cheesy, especially as they'll be second--nay, third--fiddles to the teen leads. Do we really need to see Donna open a boutique? Or Kelly counsel students?

What do you think? Are you dusting off your Sophie B. Hawkins albums, thrilled to see Kelly and Co. pop up on the new series? Do you wish they'd all just stay in the past? Or are you completely averse to this reinvention of the 90210 franchise? Discuss.

What's On Tonight

8 pm: Million Dollar Password (CBS); Last Comic Standing (NBC; 8-10 pm); Smallville (CW); Ugly Betty (ABC); Are You Smarter Than a Fifth Grader? (FOX)

9 pm: CSI: Crime Scene Investigation (CBS); Supernatural (CW); Grey's Anatomy (ABC); So You Think You Dance (FOX)

10 pm: Swingtown (CBS); Fear Itself (NBC); Hopkins (ABC)

What I'll Be TiVo'ing:

10 pm: Kathy Griffin: My Life on the D-List on Bravo.

Okay, I know, I know, but I find her acerbic overeagerness somehow calming. On tonight's episode, Kathy likely does something hilarious or deeply embarrassing. Or both.

10 pm: Swingtown.

On tonight's episode ("Go Your Own Way"), Susan attends a free-speech fundraiser for the legal defense of an actor in a controversial movie, against the wishes of husband Bruce.